Sorry for tooting my own horn here but I think my current and potential customers will be happy to hear that business is going well, so here it goes.
Exactly 3 weeks after launching, Balsamiq Studios LLC is now profitable.
A few more details, in the spirit of openness:
So my total costs were $4,268.35, which break down like this:
The lion share is lawyers fee: I could have saved money if I incorporated myself or wrote my own EULA, but I'm much more comfortable knowing that a professional lawyer did those (I use a pretty large firm in San Francisco). The telephone costs are mostly for the Skype-enabled cell-phone which I bought, which allows me to do world-wide customer-service from wherever I am. The Taxes are the $800 that California wants from any LLC, just for existing. The software is SnapzPro and Screenflow, which I used to do my demo videos. The rest is small stuff.
Disclaimers: the costs above don't include my salary (now steady at $0) nor the taxes I'll have to pay on my revenue next year. They also don't include some business-related expenses that I made before incorporating like my Macbook Pro. Basically the costs are those listed in Balsamiq's bank account transactions page.
There are 4 sets of columns because this chart counts weeks starting from Monday, but since I launched on a Thursday the first week is really 4 days, and the current week is not finished yet.
Here's the revenue breakdown by product and by # of sales:
Basically I had 2 Confluence sales and 40 Desktop sales. Can you see why I am focusing my advertising efforts on the Confluence version? :) BTW, I am extremely surprised and excited about having those 2 sales under my belt already, I fully expect that most sales of the Confluence version will take much much longer. It hasn't been a month since launch so no trial period has expired yet. I am also considering tweaking the pricing model for the plugin version, more news on it soon.
Here's the breakdown of my costs and revenue for each month since incorporating:
And here's the all-important cash-flow chart, the one I was so wishing to go above the 0 line until it finally happened yesterday:
Of course being above that green line is no guarantee of staying above it, but it sure is a good feeling, for now.
The road ahead is long and fraught with peril, I have a ton of work ahead of me and I am excited about it. Knowing that my company is (so far) successful gives me a sense of security and motivation that makes me even more committed to doing the best I can to keep it that way.
And who knows, one day I might even be able to pay myself some salary! ;)
Ok, time to get back to work for me. Those bugs won't fix themselves you know... :)
UPDATE: this post was picked up by YCombinator's Hacker News forums, and it sparked a nice little conversation there, both about Balsamiq and about proper grammar, of all things. Check it out!